Mother and son duo launch a unique homemade chutney brand
Paalan Sood with his mother Neetu Sood
Mama Sood’s, a new brand of homemade chutneys, officially launched this month.
The brand, born out of the passion and dedication of Neetu and Paalan Sood, aims to change the typical perception that chutneys are simply poppadom accompaniments. Instead, the duo is here to prove that they have the potential to enhance a wide variety of dishes.
Their first range is now available for purchase and includes four distinct flavours: Date & Tamarind, Apple, Tomato & Pineapple, and Chilli. Each jar is handmade by Mama from fresh ingredients.
Launching Mama Sood’s has been a passion project for the family, dating back to 1970s New Delhi where a young Neetu would experiment with flavourful dishes for her family. After moving to Northern England in 1992 and starting a family, this decades-long love affair would continue along the generations, passing over to her children.
Eventually, they would grow up, and at a post-lockdown barbeque, Paalan got his first taste of his mother’s chutneys and was blown away. By this point, he had been running a marketing agency for several years, which he used to surprise his mother with her own brand of chutneys. In his eyes, they were too good not to share with the world – and so, Mama Sood’s was born.
This was not just a personal mission for Paalan, one of sharing his family’s roots, but also a cultural one. Chutneys are often exclusively associated with poppadoms and Indian cuisine, but to Paalan, that perception unfairly limits them. Mama Sood’s aims to demonstrate the versatility of chutneys, and their ability to elevate any dish, including a range of British favourites.
Mama Sood’s is the result of a special fusion of cultures, and the family is thrilled to share the tastes of their home with the nation.
Find out more and place an order via the Mama Sood’s website: https://mamasoods.co.uk/