Karnesh Sharma of Clean Slate Filmz bags sponsorship deal with Yorkshire County Cricket Club
From L-R: Karnesh Ssharma, Founder, Clean Slate Filmz; Darren Gough, Managing Director, Yorkshire Cricket; Anvitaa Dutt, Co-Founder, Clean Slate OTT; Amreesh Chandra Co-Founder Clean Slate Filmz; and Lord Kamlesh Patel, Chairman, Yorkshire County Cricket Club
Bollywood star Anushka Sharma’s brother Karnesh Sharma recently unveiled the ‘Clean Slate Pavilion’ at the Yorkshire County Cricket Club’s Headingly Cricket Ground.
The pavilion has been named after Sharma’s production company based in India- Clean Slate Filmz and Clean Slate, which was founded by him and his sister in 2013. The motto of the business is to promote women and female-led stories on over-the-top (OTT) platforms. This is the first time an Indian company has tied up with a major sports venue in the UK.
As part of the Principal Partnership deal with Yorkshire County Cricket Club, Sharma plans to introduce a number of initiatives that includes providing free cricket kits to young women in an effort to encourage them to play the sport more. Additionally, another initiative called Clean House will be brought in force to build community through the promotion and investment in films, arts, sports and education.
“The women’s game is such a vital component of an inclusive environment and is at the heart of our proud club’s future. Clean Slate’s financial support is a key enabler of its progress and also sends a message to young aspiring female cricketers that their participation is incredibly valued. As this relationship develops, it will bring further opportunities to our community, as Yorkshire aims to become a beacon for inclusivity, diversity, and acceptance,” said Lord Patel, Chairman of Yorkshire County Cricket Club.