Asda partners with MasterChef quarter-finalist Rishi Nanavati this Diwali
This year, Asda has introduced Diwali seasonal aisles to 61 stores, which is 11 more than 2022, making it the biggest Diwali yet at the supermarket.
To showcase the breadth of range and choice, when it comes to fresh ingredients, store cupboard essentials and frozen favourites, the retailer is partnering with MasterChef 2022 quarter finalist and Instagram influencer, Rishi Nanavati (@dish_by_rish), to create delicious recipe inspiration for Diwali celebrations. The dishes include an impressive vegetarian centrepiece main, an easy-to-cook rice-based side dish, and a showstopper dessert.
On TikTok, the hashtag #Diwali2023 is gaining traction with 15.4 million views and #Diwalirecipes has racked up 4.2 million views, demonstrating an appetite for festive recipe inspiration.
Rishi was the first vegetarian MasterChef contender to cook only vegan and vegetarian food when he took part in the show in 2022, introducing the audience to traditional Indian dishes with a twist. As well as being a dentist and private chef, Rishi has become increasingly popular on his social media accounts sharing inspirational recipes, and this year he is creating dishes perfect for Diwali celebrations using ingredients entirely available at Asda.
Rishi says: “Here are 3 recipes to spruce up your Diwali dinner using Asda’s ingredients! Serve a main course of Lasooni Methi Malai Paneer (a creamy garlic and fenugreek paneer curry) alongside some fresh, vibrant, and earthy Lemon Jeera Rice (lemon and cumin rice). A guaranteed crowd pleaser that’s full of flavour and perfect for celebrating the occasion. Finish your Diwali dinner with a slice of Gajar Halwa Cake, in other words the famous South Asian spiced carrot pudding meets carrot cake, this recipe serves 20 people at a budget-friendly price when using Asda ingredients. Serve with a scoop of Malai Kulfi for a sweet and creamy finish to a lovely Diwali meal.”
All ingredients are available to buy in-store, don’t forget customers shopping Diwali, can gain 10% back in their Asda Rewards Cashpot on selected products. All of Rishi’s recipes can be found online or head to Asda Good Living for more information.